by Sean Edgington | Jan 27, 2026 | Ai, Content Strategy, Magento 2, SEO Tips, Shopify, WordPress
Your traditional Share of Voice metric is a vanity number. I’m not sugarcoating it. In 2026, measuring how often your brand shows up in Google search results tells you almost nothing about how AI systems perceive, trust, and recommend you. The game has shifted...
by Sean Edgington | Jan 26, 2026 | Ai, Content Strategy, SEO Tips
The game changed. You just didn’t notice. If you’re still optimizing your content strategy for search engines like you’re organizing a library, you’ve already lost. The LLMs powering ChatGPT, Gemini, and Perplexity don’t care about your...
by Sean Edgington | Jan 22, 2026 | Ai, SEO Tips, Technical SEO
Every few months, someone declares SEO dead. This time, the culprit is ChatGPT. Or Gemini. Or Perplexity. Or whatever shiny new AI assistant just dropped. The narrative is always the same: users will stop searching Google, AI will just give them answers, and your...
