I see it every week. A Marketing Director books a call with me and immediately asks for an aggressive backlink campaign. They have the budget, they have the ambition, and they are desperate to see the needle move on their E-commerce Growth. But when I open up their...
I recently had a prospective client send me a screenshot of their Google PageSpeed Insights report. It was a perfect 98/100 on mobile. They were thrilled. They thought they had solved their site speed issues. I then pulled up their actual user data in the Chrome User...
The migration deadline has passed, the dust has settled, and yet, I am still seeing the wreckage. Most e-commerce managers treated the switch to Google Analytics 4 (GA4) like a software update on their iPhone. They clicked a button, maybe installed a generic plugin,...
Most Marketing Directors I speak with start our first meeting the exact same way. They pull up a list of high-volume keywords and ask, "Sean, how do we rank for these by Q3?" My answer is rarely what they want to hear. I tell them to put the keyword list away. If your...