Insights from the Intersection of Data & Design

Navigating the complexities of technical SEO, GA4 analytics, and e-commerce growth. No fluff, just actionable strategy.

Why I Write

In an industry flooded with “best practices” and buzzwords, I believe in radical transparency. My goal with this blog is to peel back the curtain on the actual work of digital strategy, sharing the specific frameworks, troubleshooting logs, and architectural decisions that drive revenue. Whether you are a CMO looking for high-level strategy or a developer debugging a data layer, you will find honest, data-backed answers here.

Latest Industry Insights

Maslow’s Hierarchy of Needs for SEO

by Sean Edgington | January 15, 2026 | SEO Tips | 0 Comments

I see it every week. A Marketing Director books a call with me and immediately asks for an aggressive backlink campaign. They have the budget, they have the ambition, and they are desperate to see the needle move on their E-commerce Growth. But when I open up their...

Your ‘Green’ PageSpeed Score Might Be Lying to You

by Sean Edgington | January 13, 2026 | SEO Tips | 0 Comments

I recently had a prospective client send me a screenshot of their Google PageSpeed Insights report. It was a perfect 98/100 on mobile. They were thrilled. They thought they had solved their site speed issues. I then pulled up their actual user data in the Chrome User...

The Hidden Dangers of GA4 Migrations for E-Commerce

by Sean Edgington | January 13, 2026 | SEO Tips | 0 Comments

The migration deadline has passed, the dust has settled, and yet, I am still seeing the wreckage. Most e-commerce managers treated the switch to Google Analytics 4 (GA4) like a software update on their iPhone. They clicked a button, maybe installed a generic plugin,...

Why Technical Health is the First Step in SEO

by Sean Edgington | January 13, 2026 | SEO Tips | 0 Comments

Most Marketing Directors I speak with start our first meeting the exact same way. They pull up a list of high-volume keywords and ask, "Sean, how do we rank for these by Q3?" My answer is rarely what they want to hear. I tell them to put the keyword list away. If your...

Why Technical Health is the First Step in SEO

Jan 13, 2026 | SEO Tips

Most Marketing Directors I speak with start our first meeting the exact same way. They pull up a list of high-volume keywords and ask, "Sean, how do we rank for these by Q3?" My answer is rarely what they want to hear. I tell them to put the keyword list away. If your...

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About Sean Edgington

With over a decade of experience in digital marketing, Sean Edgington is a seasoned strategist known for his expertise in technical SEO and data-driven approaches. His career spans leadership roles in agency settings and innovative tradeshow design, where he has consistently delivered transparent results. Sean’s holistic approach to marketing emphasizes the importance of analytics and content strategy, making him a thought leader in the industry.

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Unlock Your Digital Potential

Ready to elevate your digital strategy and SEO game? Connect with Sean to discover tailored solutions that drive results. Whether you’re looking to enhance your analytics or optimize your content strategy, Sean’s expertise can guide you to success. Reach out today to start your journey towards data-driven growth.

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